Biggest challenge was to keep the form of old logo which resembles motifs of golden sand, adriatic waves and big blue sky - all with modern and applicable shape.
Website redesign had to be completely and uniquely made from scratch, with integration of booking system. Based on provided copywriting, we've prepared content packed into a shape that became instant trend-setter in the region.
New official hotel brochure had to achieve the impression of premium resort at the first glance. Alongside hotel's guests, target audience for this brochure were those that are interested in conference events and celebrations. We decided to use cotton paper combined with golden foil back with golden foil stamped symbol on the front page.
Back in the summer of 2017, just upon the launch of the new visual identity and website, Montenegrin riviera was introduced to billboards presenting the hotel's unique value: private beach.
Business cards had to follow the new premium design and materials used on all other graphic products of the new identity: cotton paper and hand-stamped golden foil, combined with blind-stamped hotel's pattern.
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