Re-branding the Belgrade's most sought after accommodation.
#branding #print
Few facts about
Client&Project
Total of
34
apartments
Over
80%
vacancy rate
More than
90%
are foreign guests
Goal/Challenge
Taking over the ex. Armonia apartments in heart of downtown Belgrade, our client decided to do a complete overhaul: from interior to completely new branding. Our job was to blend few unique motives together: Republic Square (where apartments are based), statue of Knez Mihailo (as a symbol of Republic Square) with stylish neo-classic approach.
About the client
Five Point Square apartments are one of the busiest accommodation in Belgrade, with privileged location and exceptional view over the downtown Belgrade.
Provided solutions
Logo and visual identity style guide
Vector logo in 12 different layouts: stacked, horizontal, wordmark and symbol. All of them in color, grayscale and black&white color combinations.
Stationary and graphic design
As part of our visual identity package, we've created solutions for: letterhead, business card, envelope and folder.