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Re-branding the Belgrade's most sought after accommodation.

#branding #print

Few facts about


Total of
vacancy rate
More than
are foreign guests


Taking over the ex. Armonia apartments in heart of downtown Belgrade, our client decided to do a complete overhaul: from interior to completely new branding. Our job was to blend few unique motives together: Republic Square (where apartments are based), statue of Knez Mihailo (as a symbol of Republic Square) with stylish neo-classic approach.

About the client

Five Point Square apartments are one of the busiest accommodation in Belgrade, with privileged location and exceptional view over the downtown Belgrade.

Provided solutions

Logo and visual identity style guide

Vector logo in 12 different layouts: stacked, horizontal, wordmark and symbol. All of them in color, grayscale and black&white color combinations.

Stationary and graphic design

As part of our visual identity package, we've created solutions for: letterhead, business card, envelope and folder.

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